Title

CHALLENGE: Find an influencer that meets the following requirements:

  • Caters to the Asian American Market

  • Passionate about cars

  • Lives in Los Angeles

  • Has a blog with at least 50,000 unique monthly visitors primarily in the USA. 

  • Can attend an all-day event during a weekday

  • 5 days to find the influencer(s)

WHY IS FINDING THESE INFLUENCERS A CHALLENGE?

  • Currently, most content creators are focused on growing their social media channels and not as focused on blog content. Many content creators who focus on blogs aren’t on influencer platforms as their blog achieved their goals by focusing on affiliate links. These articles are important for brands because they push awareness beyond a couple of platforms, are more searchable online, and more easily shared.

  • Although LA has a huge car culture, not every influencer is able to speak knowledgeably about cars and encourage his or her followers to learn more about automobiles.

  • Many influencers still have a 9-5 job, so they aren’t able to attend an all-day event during the middle of a workweek.

DASH OF MEDIA SECURES THESE INFLUENCERS WHEN OTHERS CAN NOT. HOW?


Founder, Tinger Hseih, is an Asian-American influencer based in Los Angeles and has been a content creator for the past four years. Through local networking events, she’s developed relationships with a diverse group of influencers that share their passions online. One group she has a strong relationship with is the Asian community. If she doesn’t know the influencer personally, Tinger is able to enlist her network to source the most compatible influencers with a quick turnaround time.

IDEAL INFLUENCER:

Aileen, of The Baller on a Budget. Why is she the ideal influencer?

  • Asian Female

  • Resides in Los Angeles

  • Passionate about cars

  • She previously wrote two articles that focus on car purchases and encouraging women to learn more about cars

  • Share ways to live a luxury lifestyle within a budget, which is ideal for the potential Kia Telluride consumer

  • Has 100k UMV on her blog

  • Has Instagram and FB pages to share her blog posts

·  Can attend the auto event in Los Angeles from 9 am-3 pm on a Wed

CAMPAIGN RESULTS:

Aileen, The Baller on Budget, attended the Kia event and then created an article sharing her experience with the luxury car minus the luxury price tag.

Here is her article: http://www.theballeronabudget.com/the-2020-kia-telluride-a-luxury-suv-without-the-luxury-price-tag/

tinger@dashofmedia.com